KUWAIT: To have a good time 50 years of partnership in Kuwait, top rate German tire producer Continental Tires and their distributor in Kuwait Al-Mailem Tires introduced a marketing campaign in 2021 in collaboration with Al-Sidra Affiliation, the main enhance middle for most cancers sufferers. As a part of this marketing campaign, for each and every Continental tire offered, small a part of earnings used to be earmarked against supporting Al-Sidra’s humanitarian services and products.

In a rite held just lately at Al-Sidra place of business, a cheque for the gathered quantity for the second one part of final yr used to be passed over to Altaf Al-Essa and Manal Shadeed of Al-Sidra via the Al-Mailem Workforce within the gracious presence of Sheikha Azzah Jaber Al-Ali Al-Sabah.

Talking at the instance, Choji Lamba, President Al-Mailem Workforce stated, “We deeply recognize the paintings being achieved via Al-Sidra in offering a heat, worrying and secure atmosphere for sufferers and their households in dealing with the most cancers revel in, and really feel privileged to be related to such a company.”

Each Continental and Al-Mailem percentage equivalent values of dedication and repair. Continental, with its sturdy roots in German traditions of excellence in engineering, has been at the vanguard of tire era and innovation for greater than 150 years. It continues to take part in more than one CSR actions globally.

Al-Mailem’s company imaginative and prescient suits that of Continental. Because the chief in Kuwait for car merchandise since 1960, the corporate has evolved a large buyer primarily based thru pioneering carrier and high quality at the side of aggressive pricing. All over its adventure, Al-Mailem has proven a robust dedication towards social and environmental accountability.